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STRATEGIC DESIGN

I strive to create systems that can evolve and empower others to reach their full potential.
As a multidisciplinary designer & strategist, I use design and research to create products and services. 
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Ford Model-e

Customer Experience, Strategy, Operations

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Ford Drive

Experience Design, Design Research

Word on the Street Sport

Word on the Street

UX/UI, Health & Wellness, Game Design

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Ford Motor Company

Product Development, Automotive, Product Launch

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Ford Experience Design

Experience Design, Strategy

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Dexter

Information Management, AI, Masters Thesis

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Preserving & Accessing Our Memories

Ethnographic & Secondary Research, Masters Thesis

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Kidspace Children's Museum

Case Study, Sponsored Project, Prototyping, Social Impact

© 2025 Catalina Johnson, all rights reserved. 

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