The Ford Power Promise is a nationwide program that gives electric vehicle customers a seamless home charger installation experience as part of their vehicle purchase. What sounds simple on paper required coordinating customers, dealers, installers, and internal Ford teams across a process that had never existed before. The result: 23,000+ successful home charger installations and a 9.8 Installer NPS score — with a program scalable enough to grow without breaking.

Ford Drive was a startup within Ford built to explore whether a new kind of vehicle ownership model could work for Uber and Lyft drivers. I helped grow it from concept to 3 operational sites in California, designing the complete customer experience, conducting ongoing research, and equipping internal teams with the tools to deliver it consistently. The result was a service where 27% of drivers stayed in vehicles for over 4 months, validating product-market fit for a model that had never existed before.

Ford needed a way for dealers to sell EV home chargers directly through an existing tool dealers already know and use. What looked like a straightforward feature addition revealed itself to be a complex organizational and technical challenge requiring alignment across multiple product teams, competing priorities, and real system constraints. The projected outcome is a scalable digital sales channel that reduces operational costs by $300K+ annually and creates a reusable model for future product sales.

A new innovation team was tasked with reimagining dealership retail experiences, but faced a blank slate and no roadmap. I led strategy for testing two retail experience concepts simultaneously over three months in real dealership environments. Based on viability assessment against clear criteria, I recommended scaling one concept and stopping the other, saving the company from significant investment in an unworkable solution. One year later, the concept I recommended scaling launched as a product kit sold to dealerships nationwide, validating that the strategic foundation we built was sound.

Across multiple vehicle programs including the Ford Explorer, Lincoln Aviator, and Ford Explorer Fold-Flat Seats, I worked within a global product development environment where getting anything done required aligning engineering, manufacturing, suppliers, and leadership simultaneously. The challenge was never just the technical problem — it was navigating the organizational complexity around it while keeping the product moving forward on schedule and within cost. Working primarily on seating and restraint systems, my success depended entirely on understanding and collaborating with every team that touched the product.

Kidspace Children's Museum came to us with a challenge: their existing exhibit for ages 1 to 4 was standard, easily replicated, and no longer aligned with the museum's mission to nurture the potential of all children through kid-driven experiences. Over 14 weeks, we designed Sensation, a sensory play exhibit built around sight, touch, and sound, that extends beyond the museum walls through a portable community pop-up model. The proposal was presented to the Kidspace team at the end of the project and was ready to move forward pending grant funding, testing, and approval.

This project is deliberately different from the rest of my portfolio. Designing for young children, their parents, and the communities around them required a different kind of listening, slower, more observational, more attuned to nonverbal behavior and developmental need. That same attentiveness is what I bring to every project, regardless of context.

Word on the Street is a proof of concept for a new kind of street sport where players spell out words by walking or running letter shapes with their GPS-tracked routes. Every street becomes a playing field, every time of day is a valid start time, and every age can play at their own pace. Designed during the height of the pandemic when traditional sports and fitness options were inaccessible, the concept proved that a fully scalable, asynchronous, competitive, and collaborative sport could be built entirely around how people already move through the world.